Assignment Three, The ADDIE Process

The ADDIE Process

The ADDIE Model is a structured way for instructional designers, developers, and trainers to ensure that learning and development take place.  The background information is worth mentioning. After World War II, when the Cold War began, our military needed to find a better way to train our troops to be able to withstand the difficult enemies we were involved with.  ADDIE is also referred to as Instructional Systems Design (ISD) and is a step by step process which ensures:

1.      Learners will achieve the goals of the course

2.      Allows for the evaluation of learner’s needs

3.      The design and development of training materials, and

4.      Evaluation of effectiveness of the training program using processes with specific measurable outcomes (Castagnolo)

ADDIE stands for Analysis, Design, Development, Implementation, and Evaluation. This is often thought of as climbing a ladder.  You don’t skip any steps and when one ends, another follows. When one step ends, it leads directly into the next. Each step allows for problem solving before going onto the next; just like adjusting your feet before climbing the next rung.

During the first step, analysis, a learning problem is identified along with the goals and objectives.  Your goals and objectives will vary each time. The learner’s needs are also taken into consideration along with the timeline.  You need to be able to “understand your learners” Once these goals are reached, the next step is attempted – the design phase.

The design phase then takes the objectives a step further and specifies specific learning objectives.  During this phase is also when the content is decided.  Once this is decided, the third phase comes into play – the development phase.

The development phase is the production phase where the content and learning materials are created.  Everything needs to be included in this phase – time schedules and deadlines to name a few.  You need to make sure that your objectives are clear so the outcomes are what you planned.

The implementation phase is the phase where what is developed is “put into action” (Dick, Carey).  All errors and needs have been discovered and fixed already during the prior phases.  Once this delivery has taken place, the final phase, the evaluation phase, comes into play.

The evaluation phase means you will “look at the course outcomes with a critical eye” (raleighway.com).  Any feedback received helps you identify what is not working and what is working so that you can “fine-tune the program” (Castagnolo).  This is the phase that tells you if you were successful or not.

The ADDIE process makes perfect sense if you follow each phase.  I can see this working for many learning tasks besides teaching.  There is a YouTube production that shows the ADDIE process being used for successful dating, http://www.youtube.com/watch?v=MdeAbH1nqYk, which is very humorous but does give a great example of ADDIE.  All of these steps I’ve described can be applied to any Instructional Design Modules you want to create.

Castagnolo, Chuck. "The Addie Model: Why Use It?" The ELearning Site. 1 Mar. 2011. Web. 29 Sept. 2011. <http://theelearningsite.com>.

Dick, W., & Carey, L. (1996). The Systematic Design of Instruction (4th Ed.). New York: Harper Collins College Publishers.

"How to Get a Date Using ADDIE - YouTube." YouTube - Broadcast Yourself. Web. 30 Sept. 2011. <http://www.youtube.com/watch?v=MdeAbH1nqYk>.

"Instructional Design Using the Addie Model." Raleigh Way's Test Page. Web. 29 Sept. 2011. <http://raleighway.com/addie/>.

"The Instructional Design Process." Web. 28 Sept. 2011. <http://michelemartin.typepad.com/ADDIE.pdf>.